“Roku’s rules got updated. New channels and any updates get judged by the new rules. If your channel is already live, you’ll face the new rules the next time you change anything.”
Finding & Pitching Clients for Your Roku Channel Services
Now that you have your onboarding system in place, it’s time to fill your pipeline with paying clients. This lesson will cover exactly where to find them, how to pitch them, and how to use your own channel as a powerful lead magnet.
1️⃣ Understanding Your Ideal Clients
Not every business or creator will be the right fit. Focus on those who:
- Have existing video content or can easily produce it.
- Would benefit from TV exposure to boost authority.
- Have a marketing budget or willingness to invest.
Examples of great prospects:
- Fitness trainers & coaches
- Churches & ministries
- Local tourism boards
- Educational course creators
- Independent filmmakers
- Real estate trainers & business coaches
2️⃣ Using Your Own Channel as a Lead Magnet
Your channel is your best sales tool. Show it off as proof of what you can deliver.
- Include your Roku channel link in your email signature.
- Add “Watch Me on Roku” to your website header or homepage.
- Share behind-the-scenes posts about how you built your channel.
- Record a short video tour of your channel and post it on social media.
Pro Tip: Invite potential clients to submit a short clip for your channel for free — they’ll see their content on TV and often ask for a full channel of their own.
3️⃣ Where to Find Clients
🔹 Online Communities
- Facebook groups for your target niche (e.g., “Fitness Business Owners UK”)
- LinkedIn groups for marketers, course creators, and speakers
- Industry-specific forums
🔹 Local Networking
- Business networking events
- Chamber of Commerce meetings
- Local expos and trade shows
🔹 Direct Outreach
- Email or message creators who already post videos on YouTube or Facebook.
- Target those with 5,000–50,000 followers — big enough to see value but small enough to be approachable.
4️⃣ Crafting Your Pitch
Your pitch should be simple, results-focused, and easy to understand.
Example Email Script:
Hi [Name],
I wanted to share something exciting — your content could be featured on TVs across the country through a Roku channel.
I run a service that creates branded TV channels for creators and businesses. This gives you:
• Authority and credibility as a “TV channel” owner
• Access to millions of Roku viewers
• New monetisation opportunitiesHere’s a quick example of my own channel: [link]
Would you like me to send you a short proposal showing exactly how your content would look on TV?
Best regards,
[Your Name]
5️⃣ Turning Early Clients into Long-Term Revenue
- Offer ongoing maintenance packages (feed updates, analytics reports).
- Upsell content creation services (VideoExpress + Artistly packages).
- Encourage them to refer others in exchange for a discount.
Pro Tip: Even 10 clients paying £150/month for maintenance = £1,500/month recurring income.
6️⃣ Tracking Leads & Follow-Ups
Keep a simple spreadsheet or use a CRM like HubSpot Free CRM to track:
- Who you contacted
- When you followed up
- Responses
- Next action
Persistence is key — most sales happen after the 3rd–5th contact.
✅ Homework Before Lesson 10
- Make a list of at least 20 potential clients.
- Prepare a short video tour of your channel.
- Send your first 5 outreach messages or emails.
- Track responses and schedule follow-ups.
In Lesson 10, we’ll focus on:
- Scaling your service without burning out
- Outsourcing content creation and feed updates
- Building a team (even part-time) to handle more clients
