Roku Lesson 28 – Bonus Lesson 1

QR Funnel Magic — How to Turn Roku Viewers into Leads and Buyers

Imagine turning every Roku or Fire TV viewer into a potential customer, email subscriber, or affiliate commission — all without them having to type a single word. That’s the magic of on-screen QR code funnels.

In this bonus lesson, we’ll walk you through how to:

✅ Add QR codes to your videos or channel graphics
✅ Connect them to opt-in pages, affiliate offers, or your shop
✅ Track performance and boost conversions

📺 Why QR Codes Work So Well on TV

✔️ Viewers already have their phone in hand
✔️ Instant access to websites, landing pages, or coupons
✔️ No remote-control typing or web browsing frustration
✔️ Great for building an email list or pushing time-limited offers

Example: “Scan the code to grab your free recipe book!” — works great for cooking channels.

🧩 What You’ll Need

✅ A video editing tool (e.g., Canva, DaVinci Resolve, or InVideo)
✅ A free QR code generator (like QR-Code-Generator.com or Beaconstac)
✅ A lead capture page or affiliate link (you can build one in ConvertKit, MailerLite, WordPress, etc.)

🎯 Step-by-Step: Adding a QR Code Funnel

Step 1: Build the Destination Page

Create a simple, mobile-friendly landing page
It could offer a lead magnet (e.g. free guide, video, checklist) or point to an affiliate offer
Use tools like ConvertKit, MailerLite, or your WordPress site

Step 2: Generate the QR Code

Use a generator to convert your landing page URL into a scannable code
Download the QR as a transparent PNG

Step 3: Embed the QR Code Into Your Video

Overlay the QR code in the corner of your video using any editor (Canva, InVideo, DaVinci Resolve)
Add a short call to action: “Scan for your free training” or “Scan to get 20% off”

Step 4: Upload to Your Roku or Fire TV Channel

Replace the old video with your new funnel-ready version
Optional: promote a different link in each episode to track performance

🧠 Pro Tips

📊 Use Bit.ly to shorten and track QR scans
📋 Keep your funnel one-step simple — don’t make people jump through hoops
🖼️ Include a visually clear call to action beside the QR

Example: “Want the bonus worksheet? Scan this code now!”

🛠 Tools We Recommend

QR Code Generator – Free, clean, no watermark
Bit.ly – URL shortener + QR tracking
Canva – Drag-and-drop video editor
InVideo – AI-assisted video creation with overlays

📦 What to Promote With QR Funnels

🎁 Free downloads / lead magnets
🎬 Extended versions or “uncut” behind-the-scenes videos
🛒 Affiliate products or your own offers
📅 Booking calendars (coaching, consulting, local services)

🔚 Summary

QR codes turn passive viewers into active leads or buyers
You can generate and embed them for free using online tools
Each video becomes a funnel, not just a piece of content

Previous Lesson

Going Further (Advanced)

Once you understand QR funnels and AI-assisted video creation, it becomes possible to batch-create
weeks or even a full month of TV content in a single day using tools like VideoExpress.

This is the exact foundation used in larger channel networks and automated content operations —
and something you can now explore confidently with the skills you’ve learned in this training.