What Is TikTok all about?
What Is TikTok?
TikTok, known as Douyin in China, is a social media application that has gained popularity worldwide. Initially, it was introduced to the Chinese youth and teenagers who became euphoric when they found Douyin, an app that allowed them to exchange videos and have harmless fun. The app quickly gained popularity due to its easy-to-use interface and the freedom it provided to young people to express themselves through short videos.
Before TikTok, there was an app called Musical.ly that allowed youngsters to upload music videos synchronizing their lips with the music. This became a huge sensation and paved the way for TikTok’s success. When TikTok merged with Musocal.ly, it created a platform for short, fun videos that quickly became popular.
One of the reasons for TikTok’s success is the ease of use of its video upload function. This has allowed young people to become more technically experienced in uploading videos, making them the most influential users on the platform.
TikTok videos are typically 15-60 seconds long and tell a short story. Young people find it fun to upload videos and share them in their stories. The app has gained a massive following, particularly among the younger generation, due to its engaging and addictive content.
In summary, TikTok, originally Douyin, is a social media app that has gained massive popularity worldwide. The app’s success is largely attributed to its easy-to-use interface, short video format, and the freedom it provides young people to express themselves creatively.
At the Beginning A Problem With TikTok?
Initially, when TikTok became popular, there were some downsides concerning marketing. The platform was not used for marketing purposes effectively until people over the age of 30, who were unfamiliar with the platform, discovered its potential. This slowed down the progress of marketing on TikTok, as the younger generation was the dominant user base at the time.
Another setback to marketing with TikTok was the decision by the Indian government to order the application’s removal from electronic stores. The concern was that the app was unsafe for young people and encouraged illicit things like pornography. The superior court of Madras ruled that TikTok was promoting inappropriate content and ordered its removal from Indian app stores.
In summary, TikTok faced initial challenges in marketing due to the platform’s dominance by the younger generation. Additionally, the Indian government’s concerns about the safety of young people and inappropriate content led to a setback in the platform’s use for marketing. However, TikTok was able to regain its popularity by removing inappropriate content and is now being effectively used by marketers worldwide.
Despite the challenges faced by TikTok in terms of marketing and content moderation, the platform remained incredibly popular. In fact, TikTok was the most downloaded application in 2018 and continued to be the most downloaded application into the first quarter of 2019.
This is a testament to the engaging and addictive content provided by the platform, which continued to captivate the attention of users worldwide. The app’s success also highlights the growing importance of short-form video content, particularly among younger audiences.
Despite concerns raised about the safety and appropriateness of TikTok’s content, the platform has continued to evolve and improve its features to ensure the safety of its users. TikTok’s popularity shows no sign of slowing down and it remains a leading social media platform worldwide.
In conclusion, despite facing some challenges, TikTok has remained incredibly popular and continues to dominate the social media space with its engaging and addictive short-form video content.
Who Are The Gen Z?
Musical.ly had a female bias and an application that pointed to the Gen Z (Americans born during the late 1990s and early 2000s) musical.ly is still a favourite of young and has 66% of users who are under 30.
The Chinese Douyin application started up around 2017 and 55% of its users were under 24 years of age. And it should be noted that those first users stayed with the platform as they grew older.
Because of this the average age of users is slowly but surely going up.
Watch this space. I can only imagine that the growth will be phenomenal in the coming years. It is a fun place to be when you are on the Internet.
TikTok – How Can Brands Benefit?
TikTok provides a range of options for brands to market themselves on the platform. Here are the three primary ways to market your brand on TikTok:
- Create your own channel and upload relevant videos to your niche. This is a great way to create a following and engage with your audience directly. By uploading videos that are relevant to your niche and that resonate with your target audience, you can create a loyal following of users who are interested in your brand.
- Find an influencer that you can work with. Influencers are individuals who have a large following on TikTok and can help you get your videos in front of a wide audience. By working with an influencer, you can leverage their audience to promote your brand and reach new users.
- Advertise on TikTok. While TikTok’s advertising platform is not as extensive as platforms like Facebook or YouTube, it is still a viable option for brands looking to market themselves on the platform. As TikTok continues to grow in popularity, its advertising platform is likely to become more robust and offer more opportunities for brands to reach their target audience.
Marketers are using creative methods to promote their brand on TikTok. For example, they use hashtag challenges to encourage users to generate content that is relevant to their brand. This is a great way to engage with users and create a sense of community around your brand.
In addition, influencers sharing your content or products can be a huge benefit, as they have large networks and can help you reach new audiences. Overall, TikTok provides a range of options for brands to market themselves on the platform and reach their target audience.
Getting Started With TikTok?
Before diving into using TikTok for marketing purposes, it is important to understand what the platform is and what benefits it can offer for businesses. Once you have familiarized yourself with TikTok, you can follow the step-by-step plan below to get started:
- Download the TikTok app onto your smartphone.
- Create a profile using either your Facebook account or email address.
- Configure your account by adding a profile picture and other data, such as links to your other social networks like YouTube.
- When you open the TikTok application, the first page you will see is a feed of videos from other users.
- TikTok offers a variety of fun tools that allow you to apply different modes to your videos and share your ideas.
Overall, TikTok can be a great platform for businesses to reach new audiences and engage with their target market in a unique and creative way. By following these simple steps and taking advantage of TikTok’s features, you can start to build a presence on the platform and connect with your customers in a fun and exciting way.